Your financial admins are ecstatic. When you walk into the office on Monday morning, you learn that your online giving program has earned you an unexpected boost in donations over the weekend. This is fantastic news! That is until you notice that all of these donations were made under suspicious-looking names like “Jane Doe” or “John Smith” — and none of them are for more than a few dollars. In short, you’ve just realized that you are the latest victim, an unwilling participant, in credit card fraud. But why would anyone come after you? Your mission is to make a positive impact, to help your members change the world. So why are you being targeted?
The paper shows up on your doorstep. Your cell phone buzzes. A week’s worth of groceries is delivered. Communication technology is constantly evolving. Is your church keeping up?
Diversity. Mobility. Accessibility. For parishioners on the go, having access to information at their fingertips is a necessity. 95% of Americans own a cellphone, and for 77% of us, our smartphone allows us mobile access to any information needed. Millennials get roughly three-quarters of their news from online sources. Most parishes have recognized the need […]
What percentage of parishioners are involved in an established ministry? Who in the parish is safe environment certified? Religious education enrollment is in decline, but baptism numbers are increasing. What’s going on? Parish life is unfolding all around you. Families join the parish. Visitors come and go. Ministries thrive or founder. Donations ebb and flow. […]
Did you know that about 47% of online traffic is from mobile devices? And that online searches rank differently 80% of the time between mobile and desktop? The answer lies in one aspect of Google’s search algorithm. It ranks mobile friendly websites more favorably than websites that don’t adapt to browsing on smartphones and tablets. […]
Lent is the perfect time to revitalize your online giving program as your parish enters into an intentional time of prayer, fasting, and almsgiving. The mood shifts, church decorations change, parish events increase, and discipleship is on people’s minds. As parishioners consider ways to give sacrificially during Lent, here are four ways to engage your […]
Christmas and Easter may be your church’s busy days of the year, but Ash Wednesday is the busiest day for your parish website. Why? It makes sense if you think about it. Most parishioners know—or should!—when Easter or Christmas Masses take place. Typically these holidays follow the typical Saturday and Sunday Mass schedule, but not […]