Social media is a crowded space, but using images is one of the best ways to grab parishioners’ attention. They say a picture is worth a thousand words, today it’s also worth a thousand views, likes, or comments. Posting regularly (3-5 times per week) helps boost your parish to the top of newsfeeds, allowing for even better engagement. Struggling with content? Here are some image-driven tips to keep your posts on top of the heap.
Build Your Parish Brand by Showcasing Parish Life
You want to help people know your parish, selecting art that speaks to your community’s faith and images of parish life will welcome people in. Highlight parishioners making a difference in the community with snapshots. Ask volunteer and youth ministry groups to send in pictures of their events for posting (or ask a savvy youth to post during the event!). Ask for prayer requests using stock images of praying hands or votives. You can also announce special Mass or Confession times with iconic graphics of a chalice and Host or a cross.
Engage and Lead Your Flock
Lead parents looking to baptize to the information they need with sacramental images of Chrism oil, water, the baptismal font, or beautiful images of Christ’s baptism. Use stock images of a computer mouse, laptop or vibrant ‘sign up’ clip art to grow your followers with a link to subscribe to the digital bulletin each week on ParishesOnline.com.
Have a new priest at the parish? Do a soft introduction to your parish community with a simple photo and welcoming words. Invite the parish for donuts after mass to meet the new pastor with mouthwatering images of the pastries.
Inspirational posts are also very popular. Choose compelling images and pair them with quotes from saints, well-known Catholic figures, or words of faithful inspiration. Showcase the gospel reflection of the week with beautiful images of nature’s splendor.
Spread The Good News and Increase Web Traffic
Social Media is great for broadcasting parish-sponsored events like festivals, donation drives, school initiatives, and raffles. Help make these post engaging with images from past events, or search WeCreate for relevant photography and clip art for any event or occasion. If you’re a bulletin customer, you already have access! Don’t forget to add a link to your website or a flyer with all the details. This helps increase traffic to your website, which could lead to new parishioners as they get to know you from your digital profile.
Get into the social media conversation and grow your reach with images for even the smallest posts.
Looking for more ways to utilize social media platforms? We’ve gotcha covered! Check out “Social Media and Your Parish” for more tips to engage your followers.