This Holy Week, Reach Further with These Social Media Tips

Did you know that internet search terms like “Catholic churches near me” skyrocket around Triduum and Easter? As people search for Mass times, events, and a spiritual home for the season, it’s the perfect time to ensure your parish’s social media and online presence are working for you.

Here are some practical tips to make your parish’s Triduum events and traditions easy to find for visitors and parishioners alike!

Make Triduum Mass Times Easy to Find

One of the biggest reasons people search the internet for Catholic churches in the weeks leading up to Easter is to find Holy Week-specific Mass and service times. Don’t leave anyone guessing! Share your Holy Thursday, Good Friday, and Easter Vigil times on every available platform:

• Website: Create a banner or a dedicated page for Holy Week schedules.
• Bulletin: Include details in your printed and digital bulletins.
• Social Media: Post your schedule multiple times leading up to the Triduum on Facebook, Instagram, Twitter, and any other platforms you are using.

Use tools like WeCreate to make this process even easier! WeCreate has ready-made and customizable graphics designed specifically for Holy Week, so you can create beautiful, eye-catching posts in no time. Search with terms like “Holy Thursday,” “Good Friday,” or simply “Triduum” in WeCreate to find perfectly designed images for your needs.

Leverage Facebook and Instagram Stories

Stories on Facebook and Instagram are a fantastic way to catch people’s attention, and they’re often viewed more than regular posts. Use the story-sized graphics in WeCreate’s Social Media Stories section to promote your Triduum schedule and events. These graphics are professionally designed and easy to customize with your own parish’s details.

Here’s how to use them effectively:

• Add Key Info: Many of the story templates have extra space where you can drop in Mass times, event details, or even stickers and polls to engage viewers.
• Use Title Slides: Start your story sequence with a bold slide like “Holy Week at [Your Parish]” to grab attention.
• Be Consistent: Post daily during Holy Week with reminders, reflections, or updates to keep your parishioners informed and engaged.

Create and Pin Facebook Events

Facebook events are a great way to reach both parishioners and visitors who are curious about your parish. Create separate events for each major Triduum celebration — Holy Thursday, Good Friday, Easter Vigil, Easter Sunday and any other gatherings you may have, such as special times to pray the Stations of the Cross or receive the Sacrament of Reconciliation. Include key details like time, location, and a brief description of what makes each celebration special. Encourage parishioners to share the events to their own social media profiles and to invite their friends and family through Facebook.

Once you’ve created your events:

• Use Banners: WeCreate has a section called “Social Media Banners” specifically filled with graphics that are sized to fit in Facebook event headers. These professional graphics will make your events stand out and look polished. There are many Holy Week and Easter designs!
• Pin Them to the Top: Does your parish have Facebook groups for its ministries or parishioners? If so, be sure to share upcoming events directly in these groups. Use the “pin” feature there to keep these events at the top of that group’s page, ensuring they’re the first thing members see when they visit.

Get Your Parish Team Involved

Your social media posts will go farther if more people engage with them. Encourage staff members and volunteer ministry leaders to like, share, and comment on your posts. The more engagement your posts receive, the more likely they are to appear in others’ feeds. It’s an easy way to amplify your reach without extra advertising costs and doubles as a way to invite your staff and ministry leaders more deeply into the digital ministry of your church!

Build a Stronger Digital Presence

Social media isn’t just for your current parishioners — it’s a key tool to reach those who may be new to your church, new to the area, or for Catholics who are looking to return to regular practice of their faith. Your posts during this Lenten and Easter season can make a welcoming impression. Include simple, heartfelt captions like, “Join us this Holy Week as we reflect, pray, and celebrate together,” and use inviting, liturgical, and thoughtful images to make your posts visually appealing.

Remember, you can repurpose WeCreate’s graphics not only for social media but also for your website, emails, bulletins, mailers, flyers, and however else you want! The more places you share, the more people you’ll reach.

Bonus Tip: Use the WeCreate Social Media Content Calendar

Feeling overwhelmed? The WeCreate Social Media Content Calendar is your best friend this Holy Week. It includes curated Catholic graphics and ready-made captions for easy copy-and-paste posting that your church can rely on. With this tool, you’ll save time while still making an impact.

Let’s Make This Triduum Unforgettable

By putting your Triduum information front and center on the web through your website and social media, you’re not just sharing details — you’re extending an invitation. Whether someone is a long-time parishioner or someone searching for a spiritual home, your online presence can be the bridge that brings them closer to Christ.

Feeling inspired? Visit the “Web & Social Media” section of our blog for more tips on how to live your faith and impact your parish’s mission by using our culture’s modern tools and networks.