Little Ways to Brand Your Parish

November 7, 2019  •   LPi

Desk scattered with branding strategy notes

When it comes to branding your parish, you have the usual suspects — a logo, a sign, and a website to match. Maybe you have social media platforms with complementary images and a bulletin header that matches the letterhead. But aside from that, there are still many, many ways you can brand your parish for a total cohesive look both inside and out.

Inside Branding

Does you parish have a state-of-the-art temperature gauge for heat and air conditioning? More likely, each one comes with a sleek interface that allows you to add an image. Think of adding your parish logo or tagline. Little touches like this throughout the building help remind everyone — parishioner, visitor, staff, or volunteer — that you are all one in Christ.

Does your parish have multiple email accounts for staff? Make sure everyone is using the same font in the body copy and the same type of signature on the bottom. There shouldn’t be any extra taglines or phrases or unapproved colors, and the contact information for the parish should be in the same format. The easiest way to implement this is to create a file in Microsoft Word, or similar writing program, using the exact wording, font, and color. Then have each person copy it directly into his or her email signature.

Multiple ministries means — you guessed it — multiple marketing materials. While it’s true that each should be distinctive, they do all need to have a common theme to tie parish branding together. Maybe that means using the same font, colors, and logo, but with accompanying photos or graphics that have to do with specific ministries or upcoming events.

Outside Branding

Aside from a permanent church sign outdoors, there are other ways to let people know that your doors are open! Feather flags are a relatively easy investment and can be used in multiple instances. Keep design as minimal as possible with the official parish color, logo, and font, and then place them outside before Mass, Confession, Eucharistic adoration, or hospitality and ministry events. For anything that the public would be invited to, set out the flags and signs and prepare to greet them with a smile!

“Walking” Branding

And then, of course, there’s the parish “swag,” those fun items that are meant to be used in everyday life to get as much exposure as possible. Water bottles, drink cozies, T-shirts, and drawstring bags are all great ways to bring your church out into the community. If that’s not feasible on your budget, try car stickers, notepads, pens, or other small items. Buying in bulk will help keep the cost low.

Does your church need a branding strategy? We can help!

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